How Ice Cream Trucks Can Retire “Pop Goes the Weasel” with SMS Marketing

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel. The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy tune.

Texting – Better than Pop Goes the Weasel A quicktext messageto your contacts in the neighborhood that you’ll make your rounds at 5:30 and 6:30 p.m.

Avoid Noise Pollution Complaints…and Fines Somemunicipalitieshave even added ice cream trucks to the noise pollution codes. And, oneranton the matter has been “dug” nearly 70 times onDigg.com. An amicable way around this ordinance is a simpletext message. The only person who gets a noise is the customer that agrees to the friendly notification. Strategies for Moving from Kids Songs to Text Alerts Approach the neighborhood associations. Simply set up a meeting with the board or president on your proposal to turn off the weasel and on the texts to neighbors who enjoy the frozen treats. Approach the city council. Appear before the city council to discuss how you can alleviate the frustrations around “noise pollution” with a simple opt-in text message notification. Turn to the media. Most of the articles we found regarding the disdain for “Pop Goes the Weasel” were columnists or letters to the editor. Get yourself a little exposure and address a letter to the editor yourself with the quieter solution of anSMS Messagingupdate.